The Tobin Center for the Performing Arts, home to seven resident companies that fill more than 80 percent of the downtown venue's dates, has created a subsidiary called Tobin Entertainment to address such limited availability.
With resident companies taking up about 285 dates annually in the center, Tobin Entertainment will have the flexibility to book and promote additional — and sometimes more lucrative — events in other venues in San Antonio and across the nation, enabling it to generate more revenue for the organization.
“Our mission is to bring the very best performing arts to San Antonio," Tobin Center President and CEO Michael Fresher said.
“On our campus, we can only generate so much."
The new entity could also keep more entertainment from bypassing the Alamo City.
“We are doing everything we can to keep the shows here,” Fresher said. “With cooperation from other venues, we can do that.”
Fresher, who is also CEO of Tobin Entertainment, said the subsidiary is working with several venue operators in San Antonio, including the AT&T Center, the Majestic Theatre, Empire Theatre and Sunken Garden Theater. It’s also pursuing opportunities to bring more events to the Alamodome and Lila Cockrell Theatre.