Event Marketing & Branding Guidelines

The Marketing Department is happy to provide marketing services for your event at The Tobin Center!

For all available Marketing Services offered and required components in detail, click here.

MARKETING CONTACTS

Director of Marketing

Lauren Keck

[email protected]

210-223-3333

Marketing Manager

Alyssa Hayden

[email protected]

MARKETING MENU & PRICES

For digital requests, a $100 fee per edit will be assessed after 2 edits.

Venue Highlights

Grand Opening: September 4th, 2014
Mission: To provide a world-class venue that promotes a diverse range of cultural, educational, and artistic experiences that improve the quality of life in San Antonio.
Owner: The Tobin Center is a private 501c3
Capacity for H-E-B Performance Hall: 1,745 reserved seating or 2,100 general admission.
Capacity for Carlos Alvarez Studio Theater: 280 reserved seating or 400 general admission.
Will Naylor Smith River Walk Plaza: 350 reserved seating or 900 general admission.
Food & Beverage Partner: Contract through Culinaire.
On-Site Parking: The Tobin Center Parking Garage is located at 227 4th Street, 78205 (General $20, Pre-Paid $15, Reserved $25, Valet $29).

Official Venue Name, Logo Usage, Official Photos, and B-Roll

Please use “The Tobin Center for the Performing Arts” as the official venue name.
“The Tobin Center” is acceptable in the case of a press release once the full official name has already been used in the press release.
Approved logos can be found HERE.
Approved photos of the venue can be found HERE.
B-roll is available upon request.

Website/Announcing Your Event

To announce your event, please send the description and localized art at least THREE (3) business days in advance of the date you would like to announce, less advance notice will incur a $150 rush fee. These elements will be used for in-venue marketing and event branding. PLEASE NOTE – Event must already be built with the Tobin Box Office.

Hero Image: 1600 x 900 pixels, Event Title & Date (Videos & 1600 x 900 images may be included)
Calendar Image: 1080 x 1080 pixels, Event Title
Event Description: All pertinent event information

Eblasts

Each show receives a complementary eblast for their pre-sale or on sale. Additional eblasts can be sent to targeted lists at $.05/email sent. Eblasts are scheduled two weeks in advance. There is a limit of one eblast per day. Pre-sale eblasts take priority. We have 179,777 email subscribers as of January 2025 with an average open rate of 38%.

Announcement Eblast: 1600 x 900 pixels image (with Event Title, Date)
Dedicated Email: 1600 x 900 pixels image (with Event Title, Date, promo offer, etc.)
Required for all emails: subject line, blurb about show, add’l photos, links to videos, and/or details on ticket offer if applicable

Social Media

Facebook @tobincentersa: 106,392 Followers
Please note as our venue ticket provider is Tobi, the Facebook event page is not automatically created, we require coordination on who is posting the event page (venue, artist, promoter, etc.).

Instagram @tobincentersa: 25,615 Followers

Twitter @tobincentersa: 9,129 Followers

YouTube @tobincentersa: 133 Subscribers

Tik Tok @tobincentersa: 697 Followers
*Numbers current as of January 2025

Facebook/Instagram Post: 1080 x 1080 pixels (with Event Title, Date, Website), social caption with clear CTA
Facebook Event: 1920 x 1080 pixels (with Event Title, Date), Event description will be pulled from the website landing page
Social Media Advertising: 1080 x 1080 pixels or 1080 x 1920 pixels (with Event Title, Date, Website), social caption with clear CTA

In-Venue Digital Advertising

The Tobin has 12 60-inch horizontal digital monitors and 4 vertical kiosks throughout the lobbies, and a jumbo LED screen on the Will Naylor Riverwalk Plaza facing the Riverwalk with rotating event graphics.

Horizontal Lobby & Plaza Screens: 1600 x 900 pixels (with Event Title, Date, Website)
Vertical Lobby Kiosks: 900 x 1600 pixels (with Event Title, Date, Website)

Venue Printed Signage & Rack Cards

The Tobin Center has spaces for 2 large banners at our entrance and 2 in our parking garage, 12 large poster display boxes near our box office and patron services desk, and 2 double-sided backlit poster outside the venue.*

Lobby Entrance & Garage Banners: 62" x 200" (Event Title, Show Date, Website)
Box Office Poster: 33" x 59" (Event Title, Show Date, Website)
Outdoor Backlit Poster: 25.5" x 50.5" (Event Title, Show Date, Website)
Rack Card Printing: 4" x 9" (Event Title, Show Date, Website, starting ticket price and event description)**
Rack Card Distribution: If we are not printing your rack cards, please provide rack cards at least a day in advance. We will display your rack cards in our rack card stands at no fee. Physical distribution has a fee per show.

*All spaces are subject to availability.

**Art is required 2 weeks prior to desired display date.

Digital Billboards

Ad sharing is available for the Tobin Center’s three digital billboards around San Antonio. Each ad is shown for ten seconds every minute.

San Antonio Current Ad Sharing

The San Antonio Current is San Antonio's premiere bi-weekly source of alternative news, events and local culture.

The Tobin Center has the back cover and the first inside page. Please contact us for details on ad sharing.

Public Relations

The Tobin Center is able to distribute and write a Press Release for your event. For distribution only, please provide localized press release at least one week prior to desired send date.

Event Marketing & Branding Guidelines

MARKETING CONTACTS

MARKETING MENU & PRICES

Tobin Center Residents