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Avanzando Mariachi Conference

July 21st-22nd, 2026

Credit (1 hour per session, including the keynote and Dr. Adolfo Estrada’s presentations) is provided upon completion of each session.

Free Parking!

Supporting Partners 

sponsors

Reuben Carranza & Jim Hoffbauer
Marcy & Ron Newman

 


The Avanzando mariachi conference is designed for both students and educators to learn, grow, and be inspired together! Throughout the day, student workshops and educator professional learning sessions will take place simultaneously in different areas of the Tobin Center.

While students participate in interactive workshops with members of Mariachi Los Camperos, educators and directors can engage in professional learning sessions created specifically for music educators. This allows the entire mariachi community to experience meaningful learning opportunities throughout the conference.

The word Avanzando means “advancing” or “moving forward.” In music, it is also a directional term that signals progression—an intentional push ahead in energy, growth, and purpose. This meaning is at the heart of the Avanzando Mariachi Conference: advancing the art of mariachi while uplifting those who teach and perform it.

Avanzando is a mariachi professional development conference designed for both educators and students. This conference was created to provide a space where mariachi educators can become students again—learning, growing, and gaining meaningful resources to take back to their programs. At the same time, students will work alongside master-level musicians to sharpen their skills, strengthen their musicianship, and develop strong rehearsal habits.

This year, Avanzando will welcome seven presenters from Texas, Arizona, New Mexico, and California. Each will lead sessions on a variety of topics, with the goal of bridging gaps in knowledge for mariachi education in Bexar County and beyond.

  • Registration for the conference will be $75 per person for both days. There will also be several opportunities for discounts:
    • Bring a co-director or teaching assistant and receive 10% off
    • Bring a co-director and an administrator and receive 20% off
    • Bring your full team including students and receive 30% off
    • Registration fees will also include a ticket to the evening concert by Mariachi Los Camperos on July 22 to conclude the conference.

Learn More & Register

Need to Book a Room for the Event?

We have a room block reserved at Hotel Indigo Riverwalk, the preferred hotel for the conference. The hotel is located just a few steps away from where the workshops and professional learning will be held.

Room rates are available ONLY for conference attendees and chaperones. Reservations must be made by July 1, 2026.

Guests may book online using the link below:

Book Here

Alternatively, individuals may contact the reservations team directly at (210) 527-1900 and provide the following group information:

Group Code: GNX

 

Speaker

 

flyer

Frequently Asked Questions

Can I order lunch for Avanzando?

Yes. Lunch may be pre-ordered until July 13, 2026. Limited lunches may be available for purchase during the conference while supplies last.

How much does lunch cost?

Day 1: $15 (Turkey or Ham Sandwich). Day 2: $15 (Chicken Tenders & Fries).

How will I receive my lunch?

You will receive a lunch ticket with your check-in materials. Present the ticket when picking up lunch each day.

What are my choices?

Day 1: Turkey or Ham Sandwich. Day 2: Chicken Tenders & Fries. A vegetarian option may be available by request while supplies last. Please contact Alejandra Blanco in advance.

What if I didn't pre-order lunch?

Limited lunches may be available for purchase while supplies last.

How do I order a T-shirt?

T-shirts may be pre-ordered through the registration form until two weeks before the conference.

What if I didn't order one?

T-shirts will be sold at the conference for $25 while supplies last.

Where can I park?

Please park in The Tobin Center Parking Garage on 4th Street.

Is parking free?

Yes. Parking will be validated for attendees who park in The Tobin Center Garage.

Can I leave and come back?

There are no general in-and-out privileges. If you leave only for lunch or an emergency, you may receive a second parking validation when you return.

Can I check in early?

Yes. Early Check-In is Monday, July 20, from 4:00 PM–6:00 PM. We strongly encourage Early Check-In to avoid lines on Tuesday morning which may delay entry.

When and where do I check in the day of the conference?

A: Doors open at 8:00 AM on July 21 and 22. Check-in is at the McCombs Lobby entrance.

What will I receive at check-in?

Your conference badge, workshop materials, lunch ticket, concert ticket, and T-shirt (if purchased).

What if I need to pick up supplies for my school?

School materials will be distributed both during Early Check-In & Day-of Check-In.

Do I have to wear my badge?

Yes. Your conference badge is your pass to enter the building and should be worn at all times.

What if I lose my badge?

Visit Registration. After your registration is verified, a replacement badge will be issued for a $10 fee.

What is the Master Class?

A: The Master Class is a select ensemble made up of students chosen by their advanced-level instructors to work directly with Jesús 'Chuy' Guzmán.

How are students selected?

There is no formal audition. Only students registered in Advanced Instrument Workshops are eligible. Instructors select students during the first hour of Day 1 based on musicianship, sight-reading, preparedness, and music theory.

What is the Student Showcase?

Students perform the music they learned during the conference. The showcase also debuts the 2026 Master Class before they open for Mariachi Los Camperos.

When and where is it?

Wednesday, July 22, from 3:00–4:00 PM in H-E-B Hall.

Is it free?

Yes. Families, directors, and community members are welcome.

Is the Community Jam Session free?

Yes, it is free and open to everyone.

What is the Community Jam Session?

Tuesday, July 21, from 8:30–10:30 PM at Will Naylor Memorial Plaza.

Do I have to choose one track?

No. You may attend Professional Learning sessions and/or Music Workshops based on your registration.

Do I receive CPE credit?

CPE credit is awarded only for Professional Learning sessions.

When will I receive my CPE certificate?

Approximately two weeks after the conference.

Can I change workshops?

Participants may change levels but may not change instruments.

Is there a Lyft discount code?

A Lyft discount code is still to be determined.

What is the Hotel Indigo rate?

$119 per night. The discounted rate expires two weeks before the conference.

How do I reserve a room?

Contact Hotel Indigo directly and mention the Avanzando Mariachi Conference or use the booking link below.

Book Here

When can vendors load in?

Monday, July 20. Contact Alejandra Blanco for your assigned load-in time.

What is provided to vendors?

One 6-foot table, chairs, Wi-Fi, power (if requested), and a black spandex table cover.

When is vendor load out?

Beginning at 4:00 PM on Wednesday, July 22.

How do I get my concert ticket?

Your concert ticket will be included with your check-in materials.

What should I bring?

Students should bring their instrument, tuner, extra strings, and a folding music stand if possible. Music will be provided. Educators are encouraged to bring note-taking materials.

I'm not sure what I registered for.

Visit the Registration Desk and staff will assist you.

Can chaperones watch the lesson?

Due to limited rehearsal space, chaperones are encouraged to wait in the McCombs Lobby. Designated seating may be available for those accompanying very young children.

Can chaperones attend Professional Learning workshops?

No. Professional Learning sessions are reserved for registered participants.

Where do I wait?

Soft seating is available in the McCombs Lobby.

How do I access the building?

Wear your chaperone wristband at all times.

What if I lose my wristband?

Replacement wristbands are available at Registration for a $10 fee.

How do I get concert tickets?

Purchase tickets through The Tobin Center Box Office. Let the Box Office know you are attending with a conference participant so they can seat you together if possible.

What security measures are in place?

The Tobin Center uses metal detectors, security personnel, and event staff. Minors may not leave the conference without their designated parent or chaperone.

I need an ADA accommodation.

Please contact Alejandra Blanco before the conference so accommodations can be arranged.

Contact

Alejandra Blanco
Education, Learning & Outreach Coordinator
[email protected]
210-223-3333 ext. 7167

Tobin Center Residents

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